E-commerce Product Owner

About Widforss
Widforss and Milrab make up Open Air Group’s e-commerce division and operate two strong retail concepts in outdoor, hunting and active lifestyle, with a range of around 25,000 products and a turnover of SEK 500 million. The companies have around 60 employees in total, with offices in Stockholm, Oslo and Helsinki and a warehouse in Morgongåva. Milrab was founded in Norway in 2005, while Widforss dates back to 1729. Over the past year, the business has been transformed into a dedicated e-commerce company, with a focus on a scalable platform, a relevant product range and a first-class customer experience.
About the role
As E-commerce Product Owner at Widforss, you will play a central role in developing the digital business and customer experience. You will be responsible for identifying, prioritising and driving initiatives that strengthen e-commerce performance, improve the customer experience and contribute to increased sales. You will act as the link between the business, marketing and IT, working closely with both the organisation and the development team to ensure the right things are built at the right time. The role is as much about business understanding, analysis and customer experience as it is about product development and requirements management. You will report to the CMO and work closely with the CTO, development team, CRM Manager, Performance Marketing Manager, UX designers and other key people in the organisation.
You will be responsible for the systems and have some budget responsibility. Widforss bases its e-commerce on a modern, scalable composable commerce platform that includes Centra, Next.js Accelerator, Sanity, Algolia and Klaviyo. You do not need to be a developer, but you need to understand how modern e-commerce systems work together so that you can make well-founded decisions, prioritise the right initiatives and drive progress between the business and technology. This role is suited to someone who enjoys working at the intersection of business and technology and is motivated by improving KPIs, optimising customer journeys and achieving business results through data-driven decisions.
Your main areas of responsibility:
Own and develop the product backlog for the e-commerce platform
Identify, prioritise and drive development initiatives based on business value and customer benefit
Translate business needs into clear user stories and requirements specifications for the development team
Work actively on conversion rate optimisation (CRO), UX and improving the customer journey
Drive analysis, A/B testing and data-driven improvement initiatives
Monitor and optimise KPIs such as conversion rate, Average Order Value (AOV), revenue and customer experience
Improve searchability, navigation and findability to help customers find the right products faster
Be a key person in collaboration between marketing, the business and IT
Manage and prioritise bugs, technical debt and ongoing improvement work
Contribute to the long-term roadmap for digital development

Your background
To succeed as E-commerce Product Owner, you have experience developing and optimising digital customer experiences in e-commerce. You combine business understanding with a data-driven approach and have a good understanding of how the customer journey, conversion and technology work together to deliver business results.
You have probably worked as a Product Owner, E-commerce Manager or in a similar role, and enjoy working at the intersection of business, marketing and IT. Experience in a multibrand environment or another complex e-commerce business is a strong advantage.
We are looking for someone with:
At least 3–5 years’ experience in product ownership, e-commerce or digital business development
Experience working with KPIs, analysis and business value
A good understanding of UX, CRO and customer journeys
Experience with A/B testing and optimisation
Familiarity with Google Analytics or similar analytics tools
The ability to communicate effectively with both developers and business stakeholders
Experience with modern e-commerce platforms and digital ecosystems
Experience with Centra, Algolia, Sanity or Klaviyo is a strong advantage

You are commercially minded, analytical, meticulous and organised. You enjoy a role with many points of contact, are skilled at prioritising and are motivated by improving the customer experience and e-commerce results. You take initiative, create structure and can turn ideas into tangible improvements that make a difference to both the customer and the business.
What Widforss offers
Widforss & Milrab is a workplace where an interest in outdoor life and hunting is at the centre. Here, you will be given responsibility and the opportunity to develop in an environment characterised by commitment, entrepreneurship and passion for the business. You will have the opportunity to play an important role in the company’s ongoing digital development and help shape the customer experience of the future at one of the Nordic region’s most established e-commerce companies in the outdoor sector. Initiative, collaboration and a strong focus on results are valued here, while the culture is characterised by a lack of pretension and a genuine interest in developing together!
Location & application process
The position is based at Widforss’ head office in central Stockholm. Start date by agreement, preferably as soon as possible.
Contact & application
If you have any questions about the position, please feel free to contact the recruitment manager, Jennifer Holmgren, at jennifer@ecommercerecruit.se.
As we review applications on an ongoing basis, we encourage you to submit your application as soon as possible to ensure it is included in the process. However, with the summer holiday period now under way, it may take some time for us to get back to you. We look forward to receiving your application!