Discover Swedish cultural traditions, customs, holidays, and events. Learn about Swedish culture and what makes Sweden unique.
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Cirkus på turné
Travelling circus
A tent on a field in July still gathers families, a piece of summer that has not been replaced by a screen.

Värmebölja
Heatwave
When Sweden gets a heatwave, offices talk of nothing else, fans sell out, and everyone suddenly has a relationship with the blinds.

Nypotatis
New potatoes
The first nypotatis of the year get more respect than many main courses, boiled simply and eaten as if they might disappear.

Gotland
Gotland
Gotland in July is sun, stone, and ferry tickets you should have booked earlier. Visby’s wall makes everyone walk slower.

Regn i juli
July rain
A rainy July is a national mood. Plans move indoors, people say “typical,” and the grass becomes absurdly green.

Smultron
Wild strawberries
Smultron are smaller, sweeter, and take forever to pick, which is the point if you are with children or avoiding a chore.

Festivaler
Festival season
Swedish summers are built around festivals, from small folk stages to week-long cities of tents, mud, and the same three songs.