+ What?
Women's Damallsvenskan 2025.
+ When?
Premiere on March 22 and 23. The final round on November 16.
+ TV?
ViaPlay.
+ The reigning champions' goal loss.
80 out of 99 goals scored.
Yes, that's what FC Rosengård has lost ahead of this season from the previous championship season. In addition to top players and goal scorers, they have also lost enormous experience in the form of Caroline Seger, who hung up her boots after the title.
Head coach Joel Kjetselberg chooses not to see the player loss as a major problem.
Success has its downside. It's not optimal for winning the league again, but I'm extremely pleased with the players we've brought in.
+ The big club's debut
Malmö FF is not just any ordinary newcomer.
The big club has risen like a rocket through the league system and is now making its debut in the top division. The investments have been significant, with players now being full-time employees. Pre-season tips place MFF in the top half – and this summer, there will be double Malmö derbies against Rosengård.
I believe and want us to be the best in town, says Malmö's captain Nellie Lilja.
+ Can they break the losing streak?
Since Göteborg FC became BK Häcken, the Hisingslaget team has finished second, four seasons in a row.
During the winter window, they lost key players like Josefine Rybrink and Filippa Curmark. But the replacements are of high quality, including Elin Rubensson and Carly Wickenheiser, among others.
If the coaches get to tip who will win the gold, the votes clearly go to Häcken. Rubensson agrees:
We have Sweden's best football players on Hisingen right now.
+ Wind in the sails after Europe?
But if there's one team that experts and Damallsvenskan coaches believe will challenge, it's Hammarby.
The 2023 Swedish champions finished third last year but gained European experience in the fall with matches against top clubs like Barcelona and Manchester City in the Champions League. Whether that experience can be applied to Damallsvenskan remains to be seen, but large parts of the squad remain. The attackers Ellen Wangerheim and Cathinka Tandberg are key to a gold hunt.
+ The clubs rejected millions
American investors wanted to invest up to 300 million kronor in Damallsvenskan over 25 years until 2049.
But at the end of January, it became clear that elite women's football rejected the business proposal. Exactly why and how many clubs voted against it has not been disclosed, but criticism has been raised against the contract proposal's structure.
This is what Linköping's Jonna Andersson says about the future of Damallsvenskan's economy.
It's clear that somewhere, the money is needed for the league to grow, be able to grow and be seen more in all different ways. And it's the clubs' responsibility somehow, but I also think it's the league itself that maybe needs to take the big load. To get someone, or several, who really want to make a big investment.
+ The last five champions
2024: Rosengård.
2023: Hammarby.
2022: Rosengård.
2021: Rosengård.
2020: Göteborg.
