Why Semla Prices Are Soaring in Sweden This Fat Tuesday

Today is Fat Tuesday and six out of ten Swedes are estimated to buy a semla to take home with their coffee. But the price of the semla has increased sharply in recent years.

» Published: March 04 2025

Why Semla Prices Are Soaring in Sweden This Fat Tuesday
Photo: Henrik Montgomery/TT

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In just five years, the cost of the classic pastry has increased by 30 percent and the average price is now 50-60 kronor at bakeries in Sweden's three largest cities, according to Nordea's Semla Index.

According to the semla index, Stockholmers have to pay 59 kronor for a bakery semla, which is ten kronor more expensive than in Gothenburg. In Malmö, it costs an average of 47 kronor.

Higher rental costs and higher prices for raw materials are cited as the reason for the increase.

According to the trade association Sweden's Bakers and Confectioners, around eight million semlas are sold just on Shrove Tuesday.

The tradition of eating semla before the 40-day long Lent before Easter began in the 16th century.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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