Trump's Tariff Threats Stir Anxiety in Hockey Equipment Industry

Donald Trump's threat against Canada with heavily increased trade tariffs creates unease. Not least among manufacturers of ice hockey sticks. People are putting off their orders or cancelling them, because they want to know what the cost will be, says Graeme Roustan, owner of Roustan Hockey.

» Published: April 01 2025

Trump's Tariff Threats Stir Anxiety in Hockey Equipment Industry
Photo: Evan Vucci/AP/TT

The US President's 25-percent tariffs on Canadian imports are currently paused for certain goods, but are expected to come into full effect on April 3.

The sports equipment industry will be severely affected.

Canadian Roustan Hockey, a major retailer of hockey sticks, has already felt the uncertainty. Over 90 percent of the company's sales go to the USA.

"Very worried"

Customers want to know when their orders will be shipped, whether they will have to pay an additional 25 percent tariff. And we respond by saying: "We don't know right now", says Graeme Roustan.

Our business with the USA is stable for now, as people are trying to get their orders in before the tariffs take effect, but I am very worried that when they do, there will be people who will think twice before buying, says Roustan.

Roustan Hockey has Canada's last major manufacturing facility for hockey sticks. Other companies in the retail trade of hockey equipment have their seats in Asia and Mexico – countries that are also in a tariff conflict with the USA.

"Confusion"

The general sentiment is worry and confusion, says Todd Smith, CEO of Sports & Fitness Industry Association.

Just in North America, hockey equipment generates revenue equivalent to 13 billion kronor, according to a market survey by Grand View. The additional costs from import duties will likely be passed on to the consumer.

If people aren't aware of it now, they will become aware that tariff costs are bad for all types of sports, says Todd Smith.

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By TTTranslated and adapted by Sweden Herald
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