The fine comes after an investigation that has been ongoing since 2024. Temu is now considered to have failed to adequately analyze and manage the risk of dangerous and/or illegal products being sold via the website.
"A large percentage of the tested baby toys pose medium- or high-level safety risks, as they contain chemicals that exceed legal safety limits or pose a risk of choking due to removable parts," the European Commission wrote in a press release on Thursday.
Can appeal
The company now has three months to submit an action plan to the Commission.
“Temu's risk assessment underestimates concrete risks, is not sufficiently specified, is not based on clear evidence and is not coherent. Now is the time for Temu to follow the law,” warns EU Commissioner for Digital Henna Virkkunen.
Temu said in a statement, according to the AP news agency, that it believes the fine is "disproportionate" and that it has taken action. The company has the option to appeal the fine.
Higher fine than X
The fine of 2.1 billion kronor (200 million euros) is still relatively small, considering the company's global turnover of over 550 billion kronor in 2025. The EU's Digital Services Act, DSA, allows for fines of up to 6 percent of that turnover - equivalent to 32 billion Swedish kronor.
The fine is also higher than the 1.3 billion kronor that hit the American X in December - something that has raised accusations that the EU is cracking down harder on companies in China than in the US, so as not to incur American anger.
The Commission strongly rejects this.
We don't look at the "color" of the company. It's not about non-European companies, Asian companies or American companies. The law applies to everyone, said spokesman Thomas Regnier at a press conference in Brussels.
