The football manager says it with a laugh when asked if the association planned to "put the card in the bar" when celebrating World Cup qualification.
But it is undoubtedly welcome millions that will flow into the coffers of an association that has implemented extensive savings packages in recent years, after the men's national team missed both the 2022 World Cup and the 2024 European Championship.
"Cannot be measured in money"
The World Cup spot brings in around 100 million SEK gross. To Football Channel, the chairman of the federation, Simon Åström, previously said the presumed net sum is more likely to be somewhere between 25 and 35 million after all expenses.
"It is clear that we get a certain amount of money from this - and that is important. But that is far from the most important thing. Just that there is a positive feeling about Swedish national team football again, what we saw out there today and the whole interaction with the supporters. It is something that cannot be measured in money," says Kim Källström after the 3–2 shocker against Poland.
He was relieved and happy when he came out to the mixed zone at the national arena in Solna well after midnight.
"I've believed in this team the whole time, but it's clear the setback was tough for us. These ten days we've spent together (in Valencia and Stockholm) - that's when team sports are at their finest. A total display of team sports," says Källström.
"Incredibly happy for the players"
The 43-year-old was diplomatic when asked about the national team's huge transformation after the change of national team coach in October. On the one hand, Källström did not want to fully accept the picture of how bad Sweden was under Jon Dahl Tomasson. On the other hand, he noted that Graham Potter immediately "pressed the right buttons" when he took over.
At the same time, Källström praised the players and how they have handled the qualifying journey.
"I'm incredibly happy for the players. They've fought hard for this and endured a lot. It's been tough, but mentally they've never lost their composure. It's something special to play in the World Cup; I got to do it once and I wish all these players that."
World Champion: 470 million SEK (50 million USD).
Silver: 310 million SEK (33 million USD).
Bronze: 273 million SEK (29 million USD).
Fourth: 254 million SEK (27 million USD).
Ranking 5–8: 178 million SEK (19 million USD).
Position 9–16: 141 million SEK (15 million USD).
Ranking 17–32: 103 million SEK (11 million USD).
Ranking 33–48: 84.6 million SEK (9 million USD).
In addition, all national teams receive 14 million SEK (1.5 million USD) in so-called preparation money, which means that each association is guaranteed 99 million SEK (10.5 million USD).
Source: FIFA.





