The Minister of Culture meets with Meta about the advertising ban

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The Minister of Culture meets with Meta about the advertising ban
Photo: Fredrik Sandberg/TT

Minister of Culture Parisa Liljestrand (M) has met with representatives of the American tech company Meta. The meeting takes place after the Swedish Election Authority's advertisements about next year's election have been stopped on the company's platforms.

"I was clear that the government questions their decision and I also informed them about the consequences it will have for the Election Authority's ability to provide public information ahead of the election next year," says Liljestrand in a comment.

Liljestrand further says that Meta has made an "independent decision" to stop the advertising, and that "the EU regulation on political advertising does not apply to this type of advertising."

Meta will return to the issue after the turn of the year, according to the minister.

Meta, which owns Facebook and Instagram, will no longer allow political ads within the EU on its platforms as of October 6. Meta has justified the decision by saying that the EU's new rules on transparency around political advertising make it too complicated and uncertain.

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By TTEnglish edition by Sweden Herald, adapted for our readers

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