The value of the Trump family's own crypto project – World Liberty Financial's cryptocurrency WLFI – has plummeted by about 25 percent since August – down to around 15 cents per WLFI.
At the same time, his son Eric Trump's stake in a so-called "mining company" that extracts bitcoin has lost half its value since its peak.
Fell 66 percent
Added to this is the price collapse for the company Trump Media & Technology Group, which invested heavily in bitcoin purchases earlier in 2025. The stock has lost 66 percent of its value in a year and is hovering around record lows.
In addition to the crypto investments, Trump Media includes Donald Trump's social network: Truth Social.
There are also other crypto investments that have been made by the Trump family, including in publicly traded Alt5 Sigma and sons Eric and Donald Trump Jr.'s complex transactions with crypto company Hut 8 and Nasdaq-listed American Bitcoin.
In total, the global value of crypto assets has plummeted by more than $1 trillion. At the same time, the Trump family's wealth has decreased to the equivalent of $6.7 billion, down from $7.7 billion at the beginning of September, according to the Bloomberg Billionaires Index.
“Brilliant buying opportunity”
However, Eric Trump hasn't given up on crypto.
"What a brilliant buying opportunity," he writes in a comment to Bloomberg.
“People who buy in the dips and accept the volatility will be the ultimate winners,” he adds.
The loss-making Trump Media has invested about $2 billion in bitcoin and other related securities, according to a report presented by the company in July. The company has about 11,500 bitcoins on its balance sheet.
The average price for the bitcoin Trump Media has purchased is $115,000 – which compares to $86,200 in Monday morning trading.
