Swedish Mobile Operator Hallon Sued Over Customer Service Practices

» Published: July 02 2025

Swedish Mobile Operator Hallon Sued Over Customer Service Practices
Photo: Tim Aro/TT

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The Consumer Ombudsman is suing the Swedish mobile operator Hallon.

The reason is that the company does not display any phone number to its customer service, but instead lets their customers talk to a chatbot when they need help.

The mobile operator has a number, but it is only visible in the terms and conditions and the contract confirmation when customers sign up for a subscription, according to the Consumer Ombudsman.

Jasmine Sowood, press spokesperson for Hallon, writes in an email to TT that Hallon has received the lawsuit and that the case is not new to them.

According to Sowood, Hallon has had a discussion with the Consumer Ombudsman about the customer service for some time. She means that customers can contact Hallon by phone – even if the majority of the customer service is provided digitally.

"Now we look forward to having this legally tested", she writes in the email.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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