At the same time, the "Miscellaneous" category is growing after a large increase in complaints about various services marketed as helping consumers. These can include canceling subscriptions, writing a CV or valuing a car.
"Consumers who call us for help basically always tell us the same thing: they interpreted it as the service being free, but then received an invoice for sometimes several thousand kronor," says Christine Fransholm, consumer advisor at the Swedish Consumers Association, in a press release.
The number of complaints in the category increased by 19 percent in 2025.
"Companies need to be much more transparent about what their services cost. They have a lot of work to do here. And as a consumer, you have to assume that nothing is free online," says Christine Fransholm.
Vehicles: 23 percent.
Accommodation: 17 percent.
Telecom: 9 percent.
Miscellaneous: 8 percent. (Includes services intended to help consumers)
Home/household: 8 percent.
Consumer electronics: 4 percent.
Leisure/hobby: 4 percent. (Gym tops)
Clothing/shoes: 4 percent.
Energy/heating: 4 percent. (Matters about electricity and solar cells dominate)
Travel: 3 percent.
Source: Swedish Consumers Association
