SVT Prepares to Host Eurovision Again as Swedish Entry Leads Betting

Before Saturday's final in European Song Contest, the Swedish entry "Bara bada bastu" with KAJ is the big favourite on betting sites. According to Expressen, SVT is ready to host the final – again.

» Published: May 13 2025

SVT Prepares to Host Eurovision Again as Swedish Entry Leads Betting
Photo: Jessica Gow/TT

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"It will clearly be a major challenge, but since we just produced this enormous event, we have a solid plan to make it as good and cost-effective as possible" writes SVT's commissioner Anton Glanzelius in an email to Expressen.

To manage the arrangement, SVT would have to move forward some other entertainment program, he explains.

In 2016, the final would cost SVT 125 million kronor, stated the former CEO Hanna Stjärne to TT. The year before, Måns Zelmerlöw had won with the song "Heroes".

However, Malmö city, which hosted the Eurovision final last year, does not want to do it again, has Anna Wittgren, marketing manager in Malmö city, explained to SVT News. Several major demonstrations were held against Israel's participation and the security arrangements cost the city 42 million kronor.

So far, Örnsköldsvik and Göteborg have expressed interest in P3 News.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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