75-year-old Greger Jansson lives in Lerum. He has had a convertible for ten years, and loves to drive along winding coastal roads in Bohuslän, Dalsland or Skåne.
It's the proximity to nature. It's wonderful, he says.
He is the chairman of the Swedish Miata Club, which brings together those who own the most common convertible model in Sweden, the Mazda Mx-5.
Older men
We have 2,600 members across Sweden. The average age is between 65 and 67 years, that's when you have traditional family life behind you, he says.
If someone were to associate convertible driving with men, and then older silver foxes, that's spot on, he confirms.
Yes, that's the way it is. It's mostly men who are members, but there are some women too.
The convertible is primarily a male dream. Many of the convertible drivers have had motorcycles, Greger Jansson explains. When they become "russet bikers" they still want to feel the wind in their hair, but exchange the more risky motorcycle for a four-wheeled ride.
For me, it's a motor interest since my teens that's the foundation.
He explains that the Mazda, which he has, is the world's best-selling convertible. There are 1.2 million in the world and it's a bit of a people's convertible.
It's a relatively cheap convertible, a used one costs around 100,000 kronor and a new one 400,000. There are significantly more expensive sports cars that cost several million.
Most southerners
But such fancy cars are hard to get use for in our cold and rainy country. Daniel Odsberg, sales manager at Kvd Bil, explains that convertibles are mostly sold to southerners. Rich ones, because the convertible is not something you use to go shopping or drive recycling waste with.
No, it's a second or third car. It's not for practical needs, says Daniel Odsberg.
But the convertible dream may become harder to realize in the future. Not as many convertibles are being manufactured anymore, only a handful of brands are available as convertibles.
The entire automotive market is completely focused on the transition to electric drive, says Daniel Odsberg.
The two properties can, however, be combined. For example, the restarted old brand MG, now China-owned, has launched the electric convertible Cyberster.
Facts: Convertibles in Sweden
TT
In 2025, there are approximately 34,500 convertibles in the country. The most are found in Vellinge municipality, 3.6 percent of the total is found there. Lomma comes in second with 2.7 percent of the total number and then Simrishamn with 2.6 percent. The most common convertible is the Mazda MX-5, followed by the Volvo C70, Mercedes Benz SLK and Peugeot 206.
