Profiles were paid to sell
Photo: Janerik Henriksson/TT

Profiles were paid to sell environmental zones

When the city of Stockholm decided on a new environmental zone in the city, they paid famous profiles to market the whole thing on social media, reports P4 Stockholm.

In the collaboration, the city hired former biathlete Björn Ferry and influencer Sara Ohlson to talk about Stockholm's environmental zone. The campaign was paid for with tax money. The opposition is critical, calling it "agenda-driven advertising."

Niklas Westergren, communications officer at the Swedish Transport Agency, defends the collaborations but says at the same time that they are not completely satisfied with the posts.

In retrospect, there are things we could have fixed, he tells the radio.

The ban on diesel and gasoline cars in a smaller zone in Stockholm city was supposed to be introduced at the turn of the year, but has been stopped in several instances.

In this story
AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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