The government's investigator Eva Bergquist wants to make it punishable to watch, for example, sports broadcasts via illegal ip-tv services.
Olof Lundh recently released the book "The Last Campfire", which deals with the battle for billions in the world of live sports. He is also himself involved in it through his job as a sports journalist on TV4, it should be said.
Not unique to Sweden
He does not think that a tightening of the law would have such a great impact on ip viewing in concrete terms.
No, it's obviously incredibly difficult to get to. This is not a uniquely Swedish problem, but an international one, he says.
On the other hand, he thinks that the law can become clearer.
A first step is to criminalize, because then you can at least chase it. Now it has been some kind of gray zone.
Strikes against the own teams
He also believes that the sports world should be able to help clarify what applies.
Sports can do a lot by informing its members. If you support Luleå or Brynäs and pay for illegal ip-tv, it strikes against Luleå and Brynäs' business and opportunity to actually pay out salaries and become a good team. Not everyone understands that.
But then I also hear from people who don't care about it. There will always be that kind of element. A bit of punk and Pirate Bay, that everything should be free and free of charge.
Lundh does not think that there are any new business models in sight, no Spotify for sports.
Spotify managed to get enough record companies on board by offering co-ownership, which was good for the record companies, perhaps less good for the artists. But I think it's impossible to similarly gather all sports into one service. Fifa or Premier League will not agree to it.
