What are the most popular social media/networking services in Sweden?
The following social networking services are most popular over the past 12 months
- YouTube: is used by 79% of Swedish internet users, with 32% using it daily. The platform has seen a slight decline in daily use compared to 2023, especially among young people, but maintains a stable in total.
- Facebook is used by 65% over the year, but daily use has decreased steadily from 2021 to 2024. The platform has gained fewer users.
- Instagram: Used by 64% of internet users, with 47% using it daily. User base has remained stable between 2021 and 2024.
- Snapchat: Used by 42%, but here too, there is a decline in frequent use but is very popular among young people.
- TikTok: Used by 38% of Swedish internet users. The platform has shown growth between 2021 and 2024, especially among younger generations.
- LinkedIn: Used by 31% of Swedes, with a stable user base between 2021 and 2024.
- X (formerly Twitter) - Used by 13%, but the platform has stabilized the number of users over the past few years.
Social media that are increasing in popularity are TikTok, especially among young people. Roblox a gaming platform is also growing among children and young people. On the other hand, Facebook and Snapchat have seen a decline, especially in daily use.
