How to Identify Genuine Labubu Dolls Amid Rising Fake Market

The popular Labubu dolls are sold for thousands of kronor on the second-hand market. The great demand has made the supply of fake products increase, and it can be difficult to see which dolls are genuine.

» Published: August 18 2025

How to Identify Genuine Labubu Dolls Amid Rising Fake Market
Photo: Henrik Montgomery/TT

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The dolls are shown in videos on social media and have become incredibly popular around the world during the year. Limited access and the great global hype have now led to a high demand on the second-hand market.

During the first half of August, the sales of Labubu auctions on Tradera increased by 177 percent, compared to the entire month of June.

It's a hype that has really taken off this summer and comes from nowhere. In recent weeks, the supply has increased significantly and so have the final prices, says Sofia Hagelin, communications manager at Tradera.

The average price of a doll is 700 kronor. The most expensive doll sold on Tradera went for 6,000 kr.

As the demand has increased, so has the number of fake copies, so-called Lafufus. According to Sofia Hagelin, Tradera is working continuously to remove them from the site.

We have a security department and a team that constantly keeps track and cleans up such things from the site, she says.

So how do you recognize a genuine Labubu On the box: Should be in pastel, not bright colors Red box with Pop Mart logo should exist Functional QR code with serial number should exist On the doll: Should have nine, not ten, teeth Should have a logo under the foot Key ring on the head should have the text "monster" The ears should be long and sit close to each other - not short and almost round The text on the label on the waist should be red and not gray Source: Tradera

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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