"Girls of Sthlm" is based on the Norwegian template "Girls of Oslo", which premiered in 2023. In the Swedish version, viewers get to follow Lovisa Worge, Alice Stenlöf, Hanna Friberg, and Klara Elvgren, who together have around one million followers on Instagram.
Saying yes to participating in "Girls of Sthlm" was a no-brainer, according to Lovisa Worge:
I thought that this kind of reality format was needed. I wanted to show not just the nice, polished side. We want to show reality, what we do privately, successes and setbacks, she says.
Respect
But it's also important for all four of them to be taken seriously – and for their profession to get more respect.
It's a classic to look down on female-dominated professions, which this is. We are entrepreneurs who work hard for what we're passionate about, and I think that should be respected, says Klara Elvgren and continues:
I'm tired of everyone thinking that our job is just about nice pictures, expensive handbags, and champagne. I want to debunk that form of prejudice.
Alice Stenlöf emphasizes that it's not a "must" to take influencers seriously, but that she's proud of what they do and is happy to show it off in "Girls of Sthlm".
Our lives don't look like everyone else's, we're fully aware of that, and it's fun to show off those parts, she says.
Feelgood
Now they hope that viewers will also get a "feelgood" feeling when watching the series.
It's a lighthearted reality that should feel fun and good at the same time as you get an insight into what our profession looks like. As Bianca (Ingrosso, influencer and friend to several of the girls, ed. note) said: "We're not saving lives, we're not curing cancer". It's entertainment. And serious, says Lovisa Worge.
Among the most common criticisms that "Girls of Sthlm" participants usually face is the question of how they can claim to work so hard when they don't work in healthcare, for example.
It's such drastic comparisons. We don't think we have it worse than anyone else. We just want to be taken seriously, says Alice Stenlöf.
Participants: Alice Stenlöf, 28, Lovisa Worge, 28, Klara Elvgren, 34, and Hanna Friberg, 30.
Premiere: April 4 on Prime Video.
Number of episodes: Six.
