Customs Seize Over 1,200 Counterfeit Labubu Dolls

Monster doll Labubu continues its winning streak around the world. But there are many who want to earn a kronor on the popular dolls and there are plenty of counterfeits. So far, a thousand dolls have been stopped by customs.

» Published: September 01 2025 at 19:00

Customs Seize Over 1,200 Counterfeit Labubu Dolls
Photo: Tullverket

Share this article

Last Friday, the Customs Service had six cases with a total of 1,205 stopped Labubu dolls.

It will be more, we know that, says Martin Höglund at the Customs Service's press service, who cannot go further into how the dolls were found.

We have skilled people who have a nose for which packages can seem strange. You get a certain feeling for which ones they are and where they come from.

Two of the cases, 113 and 310 dolls, respectively, concern dolls that were stopped at the end of May and the beginning of June on behalf of the Consumer Agency. The dolls had been found to be hazardous and are to be re-exported by the importer.

If it is hazardous for people, we have an obligation to stop such goods from entering the EU market. We see it as a huge problem when it comes to toys, dolls that small children can come into contact with that do not meet the safety requirements.

Three cases involving a total of 609 dolls concern Labubus that were stopped in mid-August. The rights holders Pop Mart have announced that they are counterfeits and are therefore to be destroyed.

In one case involving 173 dolls that were stopped in mid-August, it is still being investigated whether they are counterfeit or not.

All the monster dolls have been stopped in the Gothenburg area.

Labubu was created by the Hong Kong-born illustrator Kasing Lung as one of several monsters in a series of books inspired by Nordic mythology.

Labubu was initially more of a side character in the series but quickly became popular.

It is described as a "small, kind-hearted creature with pointed ears and sharp teeth who always means well, but often fails in a comical way with its well-meaning attempts to help".

For Pop Mart, the dolls have been a goldmine like no other. In 2024, the company made a profit of 1.8 billion dollars, an increase of over 100 percent from the previous year. The sale of Labubu dolls alone increased by 726 percent, according to the New York Times.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Suspected Hazardous Object Found in Eskilstuna Prompts Evacuations
1 MIN READ

Suspected Hazardous Object Found in Eskilstuna Prompts Evacuations

Swedish Foreign Minister Affirms Genocide Principle Amid Gaza Concerns
2 MIN READ

Swedish Foreign Minister Affirms Genocide Principle Amid Gaza Concerns

Swedish Government Proposes Halving Food VAT from April
1 MIN READ

Swedish Government Proposes Halving Food VAT from April

Uppsala University Proposed for New Police Training Program
1 MIN READ

Uppsala University Proposed for New Police Training Program

Teen Acquitted of Rape by Court of Appeal in Lycksele Case
1 MIN READ

Teen Acquitted of Rape by Court of Appeal in Lycksele Case

Andersson Vows to Halt Gang Recruitment if Social Democrats Win
2 MIN READ

Andersson Vows to Halt Gang Recruitment if Social Democrats Win

Slussen Bus Terminal Opening Delayed to Autumn 2026
1 MIN READ

Slussen Bus Terminal Opening Delayed to Autumn 2026

SMHI Warns of Heavy Rain and Flood Risk in Götaland
1 MIN READ

SMHI Warns of Heavy Rain and Flood Risk in Götaland

Teen Sentenced for Attempted Murder in Eslöv Bus Stabbing
1 MIN READ

Teen Sentenced for Attempted Murder in Eslöv Bus Stabbing

15-Year-Old Killed in Stockholm Car Explosion Linked to Bomb Plot
1 MIN READ

15-Year-Old Killed in Stockholm Car Explosion Linked to Bomb Plot

Faulty Vaccine Storage in Dalarna May Have Reduced Effectiveness
1 MIN READ

Faulty Vaccine Storage in Dalarna May Have Reduced Effectiveness

Most Older Swedes Report Good Mental Health but Group Differences Exist
1 MIN READ

Most Older Swedes Report Good Mental Health but Group Differences Exist

Hagvidson Profits Millions While Rationing Butter at Preschools
1 MIN READ

Hagvidson Profits Millions While Rationing Butter at Preschools

Three Men Charged in Kramfors Stabbing Murder Case
1 MIN READ

Three Men Charged in Kramfors Stabbing Murder Case

Erik Sturegård Responds to Criticism of Sweden's Public Health Agency
1 MIN READ

Erik Sturegård Responds to Criticism of Sweden's Public Health Agency

Police Launch Major Operation in Linköping After Shooting Incident
1 MIN READ

Police Launch Major Operation in Linköping After Shooting Incident

Deposit on Cans and PET Bottles Doubles in Sweden
2 MIN READ

Deposit on Cans and PET Bottles Doubles in Sweden

Man Arrested After Explosion at Stockholm Apartment Building
1 MIN READ

Man Arrested After Explosion at Stockholm Apartment Building

Employment Service Monitors IP Addresses to Combat Benefit Fraud
1 MIN READ

Employment Service Monitors IP Addresses to Combat Benefit Fraud

Elderly Missing Man Found Dead in Västerås Forest
1 MIN READ

Elderly Missing Man Found Dead in Västerås Forest