It was the first thing I did this morning, to go in and check the coffee prices. Willys has started to lower them. Now it's starting, says Matpriskollen's founder Ulf Mazur.
Ica, Lidl and Coop confirm in email responses to TT that the prices are now on their way down.
Statistics Sweden recently found that the coffee price during the month of May was 39 percent higher than the same month in 2024. Coffee has been record expensive in stores, but signs of a coming decrease have been there for a while.
This is largely due to the price of raw coffee. It has risen sharply over a longer period, but now it has started to fall back. It is still at historically high levels, but now a decrease is happening, says Anders Thorén, communications manager at Löfbergs.
It usually takes at least three months before price changes in raw coffee take effect in stores.
Regular price
The decrease that Matpriskollen has noted applies to the regular coffee price. At Willys, it has been a decrease of between three and nine kronor per package, depending on the brand.
The others will follow, I'm convinced of that. Coffee is a product that as a retailer you can't stand and watch if someone else is selling it much cheaper, says Ulf Mazur.
Just the midsummer week is also one of the year's most important for retailers, so maybe there will also be campaign prices on coffee.
Now they are fighting for you, because now they will sell over 20 percent more than a normal week and then coffee is a very important bait, says Ulf Mazur.
Predicts boom
Commodity strategist Torbjörn Iwarson at Centaur Commodity predicts a boom in coffee cultivation. The reason is that the price that farmers can get for coffee over a longer period has been significantly higher than production costs.
It takes two years from when you plant a coffee bush to when it starts producing. If we go back two years, the price was also higher than production costs. There will be a boom in coffee cultivation in Brazil and all over the world, says Torbjörn Iwarson.
He sees ahead that the price of raw coffee may be halved. But it's not possible to determine with certainty since an increasing demand for coffee, especially in China, affects the price in the opposite direction.
