Not in 50 years has the coffee price been so high. In Swedish stores, the price has increased by almost 20 percent in one year, and everything indicates continued price increases.
In early November, the price per package was raised by between three to four kronor, but it has not yet affected customers since price changes lag behind.
Just that price increase, we as customers will first notice sometime in February.
Since then, the price of coffee has skyrocketed. Therefore, Mazur believes it's time to buy as much coffee as possible before the next price hike. Additionally, there have been campaign prices on coffee during weeks 50 and 51 in previous years.
It's about waiting for the right offer and buying as much as possible. Several retail chains have probably bought coffee that they want to lure customers with before Christmas. The week before Christmas Eve, they will likely load up the most.
Mazur himself views the hunt for campaign prices as a sport.
I think you should generally take advantage of campaign prices to the max, otherwise it's expensive to shop. A tip is to become a member of as many chains as possible, but not buy so much that it becomes waste, he says and continues:
What's the worst that can happen with the coffee? That you buy a little too much and have a stockpile? Coffee keeps for a pretty long time.
The reason the coffee price is record-high in Sweden is mainly due to two factors. It's partly about the exchange rate, which has fallen against the dollar, and partly about the raw material price of coffee.
We are very dependent on what happens in Brazil. About 40 percent of all coffee in the world comes from there. Due to climate change, the coffee harvest is smaller. At the same time, demand continues to be high, which makes the price soar, says Mazur.
