Anger over advertising in TV4's ad-free subscription

One reporter calls it “misleading” and “unacceptable scam.”

For viewers who want to watch Olympic broadcasts or films, there is a choice between versions with or without advertising. TV4 has marked the “without advertising” option with a clause stating that it contains advertising during live broadcasts and on TV channels, but, according to SVT, the text is easy to miss because it appears far down the page and in a different color.

TV4's communications director, Karin Nyman, writes in a text message to SVT that TV4 is taking the feedback into account and reviewing how it can be made clearer.