Allsvenskan Managers Face Hate and Threats, Consider Quitting

Every third Allsvenskan manager has considered quitting due to hate and threats, a survey conducted by SVT shows.

» Published: June 04 2025

Allsvenskan Managers Face Hate and Threats, Consider Quitting
Photo: Jonas von Hofsten/TT

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The majority respond that the hatred and threats come from supporters of their own team, but also from supporters of other teams and individuals linked to criminal networks.

It's cowardly, it's illegal, says Svensk Elitfotboll's (SEF) sports manager Svante Samuelsson to SVT.

I also think it's less clever to believe that it will get better for one's club by threatening and hating key persons in one's own favorite club. Moreover, who wants to replace them, who will take these roles in the future?

62 percent of the respondents receive hate related to their role in football, and some respond that they receive hate every week.

A third of the responding Allsvenskan managers have also received threats.

It's a work environment that is completely unacceptable, and it's quite incredible really that it goes on like that in elite football. But unfortunately, it's part of our daily life, says Svante Samuelsson.

15 percent have made a police report in the past year after receiving hate and threats.

The survey was sent to all Allsvenskan club sports managers and club directors (or equivalent roles) and 22 of 32 people responded.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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