Hope’s flagship shop is at Smålandsgatan 14 in Stockholm. Visit Stockholm describes the label’s collections as pure in style, timeless and androgynous, with inspiration from uniforms and vintage. The city says Hope is known for well-tailored outerwear, and that its shoes and handbags have also received praise.

In 2017, the Swedish label changed its approach to challenge fashion norms and conventions. All its clothes are unisex and come in sizes for both men and women. Visitors can browse clothing, including outerwear, alongside shoes and handbags. The unisex range is the defining detail for shoppers who want to look at clothes without choosing between separate men’s and women’s collections.

Visit Stockholm identifies the Smålandsgatan shop as Hope’s flagship. It also lists two other Hope stores, on Klarabergsgatan and Götgatan. The information available describes the collections and the label’s approach to sizing, but gives no visit duration, prices or opening times.