CHIMI is a Swedish eyewear brand and shop at Kungsgatan 6 in Stockholm. Visit Stockholm says childhood friends Daniel Djurdjevic and Charlie Lindström founded it in 2016. The city’s listing says its collections draw on iconic designs and use handcrafted Italian acetate. It gives the address as Kungsgatan 6, 111 43 Stockholm.

The brand’s Fall/Winter 2026 campaign, The Auction, is made with Shadrinsky. CHIMI describes it as an exploration of optics, perception and the value people assign to what they see. The campaign is set in an auction house, where unusual lots blur the line between seeing and believing. Its central object is a pair of glasses CHIMI calls the world’s smallest. The brand says the campaign uses absurdity and subtle humour to ask whether seeing more clearly changes what something seems worth.

The city’s listing identifies CHIMI as a shop, but gives no opening hours or prices. It does not describe a visit length or a specific in-store service.