And the revolution is a bicycle shop at Åsögatan 122 in Stockholm. It designs, builds and sells custom bicycles for people who want a more personal way to get around town. The shop’s website says custom bicycle design starts at SEK 9,000 (about US$950).

Visitors can ask about buying and servicing VanMoof bikes, or about company bicycles and leasing arrangements. The shop also invites customers to try its ATR Omnium Cargo models: Mini, Mini Max and Cargo. Its product range includes helmets, bags, baskets, lights, locks and children’s bikes. The website lists products from brands including Woom, Brooks, Knog and Bookman. It also displays a VanMoof S6 at SEK 36,500 (about US$3,840) and a Bookman Block USB front light at SEK 250 (about US$26.30). Service can be booked online. The supplied information gives no visit duration or opening hours, so check before setting out.