RE:Backa is a shop and a local, sustainable platform that supports associations in Backa. People who shop there contribute directly to the associations’ activities. Buying something is therefore a way to support that work while visiting the store.

The store has a well-stocked selection, with unique finds at what its description calls great prices. Visitors can browse what is on offer and decide whether to make a purchase. Shopping is the link between the store and the associations: the platform actively supports them, and customer purchases contribute directly to their activities. The store’s stock is presented as a source of unique finds, with prices described as great. For someone in Gothenburg, the reason to browse is the combination of a retail offer and direct support for associations in Backa.