Prime Grill serves meat and fish cooked on rotating spits over an open fire. According to Visit Sweden, the ingredients are carefully selected. The listing also describes a substantial wine list and cocktails. It places Prime Grill on Gothenburg’s main boulevard and presents it as an option for a night out, after shopping or after a visit to museums.

The restaurant’s offer includes both meat and fish, prepared over an open fire on rotating spits. Wine and cocktails are also part of the offer. Its location on the main boulevard connects it with several kinds of outing named by Visit Sweden: an evening out, a visit after shopping, or a stop after seeing museums. The restaurant is cash-free, so visitors should plan to pay without cash.