Nöller espresso bar is a café at Haga Nygata 28 in Gothenburg. Its stated aim is to make the café a meeting place where everyone feels seen and has a positive experience. Coffee is the focus: the café says it serves only freshly ground espresso coffee, prepared by experienced baristas, and describes the coffee as good quality. Nöller says it wants its coffee to be the best customers can enjoy. That ambition and the preparation are the clearest reasons to choose this café. For a visitor, the visit is centred on espresso and on the café’s stated aim of making the place welcoming as a meeting point. The description brings those ideas together: coffee is prepared by baristas, while the café aims to give everyone a sense of being seen and a positive experience. Its stated offer is freshly ground espresso coffee. The café’s description presents coffee and the intended welcome as the two strands of the visit.