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Johan Söör

Strongly increased booking pressure on campsites

The number of bookings has increased sharply over the past week at camping giant First Camp. Sales have so far been the best ever, says CEO Johan Söör.
Strongly increased booking pressure on campsites

Climate roof gets German campers to choose Sweden

The chances are high that a Danish- or German-registered motorhome will be parked next to you on the campsite this summer. Climate change is causing Germans, among others, to choose Swedish campsite destinations over Mediterranean countries.
Climate roof gets German campers to choose Sweden
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