Ieva Englund

2 Feb

Elon Musk damages trust in Tesla

Elon Musk has damaged Swedes' confidence in the car manufacturer Tesla, shows a fresh survey from Novus. Tesla is being dragged down by the enormous, negative reporting surrounding Musk, says Ieva Englund at Novus.

Business

20 Jan

That's Why Tesla Stands Firm in the Storm

A long-lasting strike with infected disputes. An owner who has fallen into disrepute. Question marks for quality. It's storming around Tesla. But the electric car giant stands firmly. The company has a cemented place on the throne, says brand expert Ieva Englund.

Business

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