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Bella Hadid

H&M's AI Initiative Creates Digital Twins of Fashion Models

Photo models are scanned in and get "digital twins" when H&M experiments with AI. It opens up entirely new possibilities for creativity, says creative director Jörgen Andersson.
H&M's AI Initiative Creates Digital Twins of Fashion Models

H&M Uses AI to Create Digital Twins of Models in New Experiment

Photo models are scanned in and get "digital twins" when H&M experiments with AI. It opens up completely new opportunities for creativity, says creative director Jörgen Andersson.
H&M Uses AI to Create Digital Twins of Models in New Experiment
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