Ben & Jerry's Co-Founder Seeks to Reclaim Brand from Unilever
An increasingly heated battle over the Ben & Jerry's ice cream brand has escalated further. Co-founder and activist Ben Cohen wants to buy back the brand he helped create in the 1970s. But the owner, British Unilever, is on its way to spin off Ben & Jerry's on the stock exchange – along with, among other things, Magnum.
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