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Levi Strauss Sells Dockers to Authentic Brands for $311 Million

H&M's AI Initiative Creates Digital Twins of Fashion Models

Photo models are scanned in and get "digital twins" when H&M experiments with AI. It opens up entirely new possibilities for creativity, says creative director Jörgen Andersson. Others see dangers with the development.

H&M Uses AI to Create Digital Twins of Models in New Experiment

Photo models are scanned in and get "digital twins" when H&M experiments with AI. It opens up completely new opportunities for creativity, says creative director Jörgen Andersson. Others see dangers with the development.