Zibanejad Moves from Max to TV4 for Allsvenskan Coverage

The Allsvenskan rights will go next season from Max to TV4. The same applies to football expert Irma Helin Zibanejad. "There is no league I would rather work with than Allsvenskan", she says in a press release.

» Published: June 12 2025

Zibanejad Moves from Max to TV4 for Allsvenskan Coverage
Photo: Anders Wiklund/TT

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Irina Helin Zibanejad ended her football career in 2019 after playing for Djurgården, Linköping and Piteå in the Swedish women's football league.

The 30-year-old then switched to football expert and has worked with Max's Allsvenskan broadcasts since then.

Now Helin Zibanejad is going to TV4.

“To be able to continue following and monitoring the Allsvenskan feels incredibly fun. It's an environment I love being in with intensity, passion and proximity to everything. To also get to combine it with working with major championships feels very inspiring,” she says.

Helin Zibanejad joins TV4 in the spring of 2026 and will work with the Allsvenskan, World Championship, European Championship and Olympic Games as a football expert.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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