Why Touring Is Becoming a
Photo: Vianney Le Caer/AP

Why Touring Is Becoming a Losing Business for International Artists

Touring has become a losing business for several international artists. The latest to cancel is British artist MNEK, who collaborated with Zara Larsson, according to the BBC.

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The Grammy-nominated artist was due to start his tour in November, but in an Instagram post, Mnek said he was following in the footsteps of other artists who have recently cancelled tours due to “high production costs” and “over-ambitious planning.”

Earlier this year, the Pussycat Dolls cancelled almost the entire US leg of their tour, citing poor ticket sales. Featured Artists Coalition chairman and Blur drummer David Rowntree also told the BBC that it was “almost impossible to get the tour together.”

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AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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