The total sales of clothes and shoes increased by 2.9 percent and 4.2 percent respectively compared to April 2024.
It is primarily e-commerce that is doing well, while physical stores saw a more modest growth.
Customers are still holding tight to their wallets and it was primarily the low-price segment that did best during the month.
"Many households are making active choices to keep expenses down in tough economic times, and the competition for every krona is tough", says Sofia Larsen, CEO of Svensk Handel in a press release.
