"The sale is in line with our strategic transformation and our priority to focus on our core Nordic markets," says CEO Jørgen Madsen Lindemann in a press release.
According to the press release, net sales for the Dutch operations amounted to the equivalent of approximately SEK 1.65 billion in 2025.
The company also emphasizes that the transaction is “subject to approval from relevant regulatory authorities and Viaplay’s lenders, as well as customary consents and procedures” and that it is expected to be completed within the coming months.
