Veronica Maggio is on a lightning visit to Stockholm. She currently lives in Tuscany with her family, a sabbatical year, she explains:
But actually, it's the wrong region for me, because I have roots in Venice. But we have friends in Tuscany and have been there and visited, and so it worked out well with school for the kids.
New sound
Now she's home to promote her new single "Not good in group". The sound is a bit different from the softer pop you're used to hearing from Maggio.
It's a rowdy song. I wanted to break away a bit from what I usually do. It's a bit harder and colder, even if my "usual" id is hard to completely wash away, she says.
But Maggio doesn't just want to break away from her own sound, she also wants to do something that differs from what's been played on the radio in recent years.
I don't want to sound like an old, sour, boring person, but... Well, a lot of great music is being made. But all music sounds so cloned nowadays, and I've been a part of it. But everyone works with the same people, it's the same gang that goes to Los Angeles and has sessions, and that's a big reason why a lot sounds the same, she says.
Therefore, Maggio, together with producer August Vinberg, has tried to create a new sound world. The outcome is that the new album, which will be released in October, breathes 90s and 00s.
What's the appeal of that sound?
It's not like we've invented something completely new, but it's been fun to use many of the sounds you find in the 90s and 00s. It was fun, for example, to record with real drums instead of searching for the same drums in a sound bank that everyone else uses.
Acting debut
Besides releasing "Sciura", Veronica Maggio will also make her acting debut in the movie "7 steg" this fall. Maggio plays one of the lead roles and has also co-written the script together with Andreas Öhman.
Making a film has been both the hardest and most fun thing she's done:
I thought there would be many parallels to music. I can create text, stand in front of the camera. But wow, it was a completely different world, with completely different rules, which I have gained an incredible respect for. I'm so incredibly happy that I've gotten to learn something new.
Sara Haldert/TT
Facts: Veronica Maggio
TT
Born: 1981.
Does: Artist, songwriter, and actress.
Background: Made her album debut with "Vatten och bröd" in 2006. Has released a total of seven studio albums, most recently "Och som vanligt händer det något hemskt" in 2022.
Current: With the new single "Inte bra i grupp".
