Last year, ice cream company GB launched a large-pack version of its classic flavor, "Old-fashioned vanilla." The large-pack version has the same name and design as the original but uses different ingredients and significantly more additives. The ice cream received a third of the votes in the competition.
"The content differs significantly from the original. The voting results show that consumers clearly found it difficult to accept," says Äkta vara's CEO and co-founder Björn Bernhardson in a press release.
This is the second time the ice cream company has been awarded the prize; the last time was in 2022. The food scam of the year has been awarded by the association Äkta vara since 2015.
