During one of "Idol's" Saturday finals in November 2024, TV4 was found guilty of improperly designed sponsorship and of unlawfully favoring commercial interests, the Review Board finds.
The case has now been taken to the Administrative Court and an application has been made for TV4 to pay a special fee.
This concerns five sponsorship messages from Estrella, Lyko, Polly, Läkerol, and Swedbank as well as a cap with a logo worn by a participant.
TV4 told the committee that it had not encouraged viewers to buy the products, had not said anything positive about them, and had not received compensation for the exposure.
