TV4 Increases Sports Package Price Before SHL Premiere

» Published: August 12 2025

TV4 Increases Sports Package Price Before SHL Premiere
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TV4 raises the price of its most expensive sports package on the streaming service TV4 Play by 100 kronor from 599 to 699 kronor per month.

The channel writes this in an email to its customers, something Expressen was the first to report on. With advertising, the price of the most expensive sports package becomes 50 kronor cheaper. Customers with contract periods or discounts should not be affected until the periods have expired.

The price increase applies from September 12, the day before the premiere of SHL ice hockey which TV4 broadcasts.

From next year, TV4 also has the rights to Allsvenskan in football.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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