According to TV4, it was not possible to link the advertisement to any commercial product because not the entire name, but only a part, was printed on the shirt. Despite this, the Review Board assesses that the current wine brand, as the shirt was seen several times in the program, was favored in a way that could not be justified by an informational or entertainment interest.
The Review Board will apply to the Administrative Court for TV4 to pay 100,000 kronor in special fees.
What do you think?