This is what we Googled in 2024

Taylor Swift, Liam Payne's death, Gunilla Persson's age – and mycoplasma. These were some of the most trending search topics on Google in Sweden during 2024.

» Published: December 10 2024

This is what we Googled in 2024
Photo: Christine Olsson/TT

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Big names and events from the year appear in Google's search trends for 2024. The European Championship and the Summer Olympic Games are the major sporting events, the war in the Middle East and the US election stand out among the things people were interested in.

But the year's most trending news search was mycoplasma, the bacterium that made many people sick during the fall. Other trending news events were British Princess Kate's cancer diagnosis, the mpox outbreak, and the election to the European Parliament.

The European Parliament election in June led many to ask "How do I vote in Sweden?". Many also googled Liam Payne after One Direction star's death, and Taylor Swift was particularly googled this year - not least thanks to her concerts in Stockholm in May.

The Netflix success "Love is Blind Sweden" trended most among TV programs and rapper C Gambino, who was murdered during the year, among Swedish artists.

Other common googlings in the entertainment world during the year were "How old is Gunilla Persson?" and "Why are Marcus & Martinus competing for Sweden?", both connected to the Melodifestivalen.

The year's most trending searches

1. European Championship

2. Olympic Games

3. Liam Payne

4. Taylor Swift

5. Truls Möregårdh

6. C Gambino

7. Iphone 16

8. Temu

9. Mycoplasma

10. "Love is Blind: Sweden"

What?

1. What is mpox?

2. What does sigma mean?

3. What did Hans Wahlgren die of?

4. What should I vote for in the EU election?

5. What is a shaman?

6. What is mycoplasma?

7. What is All Eyes on Rafah?

8. What happens if Trump wins?

9. What is reduction obligation?

10. What is a communist?

How?

1. How do you vote in an election in Sweden?

2. How many medals has Sweden taken in the Olympic Games 2024?

3. How old is Gunilla Persson?

4. How old is Donald Trump?

5. How many sets in table tennis at the Olympic Games?

6. How old is Klara Hammarström?

7. How is mpox transmitted?

8. How long does mycoplasma transmit?

9. How often is there an EU election?

10. How long does the Olympic Games last?

Why?

1. Why are Marcus and Martinus competing for Sweden?

2. Why do table tennis players touch the table?

3. Why is Iran attacking Israel?

4. Why was the Netherlands disqualified?

5. Why is Mbappé wearing a mask?

6. Why can there be war in Sweden?

7. Why does France have a rooster as a symbol?

8. Why is Israel attacking Lebanon?

9. Why is Liseberg on fire?

10. Why is there advertising on Max?

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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