The show's concept is a reverse competition where the smartest participant gets to go home immediately and the rest risk being given the not-so-flattering title of "Sweden's Dumbest". That has made it somewhat difficult to find contestants, according to host Mauri Hermundsson. One of those interviewed, David Hellenius, declined to take part in the show, which is broadcast on TV4.
In the first season, TV personality Samir Badran won the title of "Sweden's Dumbest".
