Wallberg has, in addition to an Olympic Games gold, also 82,000 followers on Tiktok and 38,000 followers on Instagram.
He frequently posts on the platforms. On Tiktok, he has over two million likes on his posts.
For a post, I can take 45,000 kronor on invoice. It's great, says Wallberg in the program "Kallprat".
In relation to competition prizes, he says that he must place high to be able to match the sums he takes for sponsored posts in social media.
I must win or be second in the World Championship to match a post, says Wallberg.
Wallberg won Olympic Games gold in Beijing 2022, and took both a silver and a bronze in the World Championship 2023.
Right now, he – after a good season start – is second in the total World Championship.
Corrected: changed to correct events in the fact box about Tjäder, Harlaut, and Thorgren.
It's not just Wallberg who is big on social media among winter athletes.
Other selected stars with many followers within winter sports are:
+ Jesper Tjäder, freeskiing: 492,000 followers on Instagram
+ Henrik Harlaut, freeskiing: 339,000 followers on Instagram
+ Frida Karlsson, cross-country skiing: 277,000 followers on Instagram
+ Sven Thorgren, snowboarding: 207,000 followers on Instagram
+ Hanna Öberg, biathlon: 125,000 followers on Instagram
