We can confirm that Adidas is entering into a partnership with the Swedish Ski Association, the national cross-country team, in 2026. This is something we are very proud of, says Henrik Hallberg, Communications Director at Adidas Nordic, to the newspaper.
The agreement with Craft expires in May 2026 and will not be renewed.
Neither Adidas nor the Swedish Ski Association want to say how long the agreement is or what sums are involved.
