Telia to discontinue Halebop brand after 26 years and move Halebop customers to Telia

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Telia to discontinue Halebop brand after 26 years and move Halebop customers to Telia
Photo: Fredrik Sandberg/TT

Reduced demand for Halebop's mobile subscriptions is behind the decision, according to a Telia press release.

"Both the market and customer needs have changed. We are adapting to this now by simplifying our offering and providing even more of what our customers want," says Anders Olsson, CEO of Telia Sweden, in a press release.

Existing customers will receive targeted information about what applies before the change, depending on which Halebop services they use.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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