It is the American satellite radio channel SiriusXM that has started "Taylors channel 13", where only Swifts music is streamed every hour of the day.
The channel was launched over the weekend. On October 3, Swift's new album "The life of a showgirl" will be released and then the channel will play the new album in its entirety every other hour, writes NME.
The channel is however only temporary – the plan is that it will broadcast until October 19.