Taylor Swift is known for giving her fans clues before upcoming news. On the world star's website, a somewhat cryptic clock counted down to 12.12 on August 12, i.e. twelve minutes after midnight, American East Coast time, or 06 in the morning, Swedish time.
After that, fans could pre-order different products, including a vinyl record of the upcoming album. This led to the website crashing, albeit briefly, reports The Guardian.
Talks in podcast
When the new album reaches the fans will be announced later, but the pre-orders should be sent according to the website before October 13 this year.
Swift has also confirmed the album title in a clip from an upcoming podcast episode of "The new heights" with boyfriend Travis Kelce and his brother Jason Kelce, which was released at the same time. The episode where Taylor Swift participates will be released on Wednesday.
In connection with the news, Taylor Swift created a new playlist on Spotify with the title "And, baby, that's showbusiness for you".
Max Martin and Shellback
The Spotify list consists of 22 previously released songs, all produced by Max Martin and Shellback, writes Billboard, which speculates that it may be a hint that the Swedish songwriters have also worked with Taylor Swift on the new album.
Max Martin and Shellback were behind hit songs like "Shake it off", "Blank space" and "Style" from Taylor Swift's album "1989".
The new album will be the twelfth for Swift. Her latest album, "The tortured poets department" from 2024, was streamed 300 million times on Spotify in one day and one billion in five days – which is a record.
Corrected: In an earlier version of the text, Swift's boyfriend got the wrong first name.
